Category Assessment

Gain insights into the dynamics of a single category within a market with our Category Assessment Report. Ideal for clients considering expansion of product offerings, new market entries or strategic investments, this PDF report enables you to make strategic decisions with confidence.​ 

The Category Assessment Report includes:​

• Category Sales Performance and Growth​ 

• Consumer Preferences​ 

• Top Brands and Products performance and share​​ 

Report Details:​

• Category and subcategory detail with unit and dollar sales, share, and YoY growth 

• Number of brands and products in the category, with YoY growth 

• Top 20 brands​ with Sales, Share, Availability, and Velocity 

• Top 20 Products​ with Sales (Dollars and Units), ARP, Availability, and Velocity 

• State total sales and YoY growth for category context 

• Consumer Insights Snapshot: State Consumer Penetration and Category Consumption and Preference  

• Forecast Snapshot: 5-Year Annual Category/State Forecast 

What's Included

• PDF Report
• Underlying data in Excel

​

Need insights on multiple category/market combinations? After adding a Category Assessment to your cart, simply make a different selection on this page and add it to your cart. Delivered as a detailed PDF document, this report is emailed to you immediately upon purchase. ​ 

​

Not quite what you’re looking for? Our account team is ready to assist you in identifying the right solution for your unique business needs. We can also collaborate with you to develop a custom solution tailored to your specific requirements.​

Talk to a team member today!